Très Bien x Haglöfs fleece jacket
LIVING Published: February 26, 2019 Updated: February 28, 2019  |  WORDS: Staff

Swedish brands Haglöfs and Très Bien collaborate on a six-piece capsule

The Très Bien x Haglöfs capsule collection drops in March.

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Swedish retailer Très Bien and Swedish outdoor brand Haglöfs produce a six-piece capsule collection consisting of iconic products from the Haglöfs archive, recreated through the lens of Très Bien.

The capsule includes the iconic Helium Jacket and Shosho Backpack in a custom print inspired by the Swedish region Dalarna, where Haglöfs was founded. Both products will also be available in their respective original colorways. Also included is the fleece midlayer, Epic Jacket, in two colorways.

“Haglöfs is a progressive outdoor performance brand, having a different approach to our products than a fashion brand. For us it’s performance and function first. To team up with Très Bien and add their design language to our products gave our iconic pieces a totally new look,” said Robert Olsson, Senior Designer at Haglöfs.

Très Bien x Haglöfs Epic Fleece
A close-up of the Très Bien x Haglöfs Epic Fleece midlayer with dual branding.

You can expect quality from the pieces from the Haglöfs x Très Bien collection. After all, Haglöfs’ history dates back to more than a century ago when founder Wiktor Haglöf designed a backpack for local workers in the small Swedish town of Torsång. The creation of this durable, practical backpack marked the beginning of what has now become one of the world’s largest manufacturers of outdoor clothing, footwear and hardware.

Hannes Hogeman, Creative Director at Très Bien, said, “As a kid growing up in Sweden, I always looked at Haglöfs for shell jackets and backpacks. The Helium Jacket was my favourite with its color blocking and spacious pockets.”

The Haglöfs x Très Bien collection will be launched on March 1. Estimated retail price is between €140-600 (S$215-920). The collection will be available at Très Bien, Haglöfs stores and online, as well as through selected retailers. Customers living in Asia should purchase from the Très Bien online store. Haglöfs only ships to Sweden, Denmark, Finland, Germany and the UK.

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