Apparel May 16, 2013

HUF Summer 2013 Lookbook

HUF has ingeniously embraced the revival of gifs for its Summer 2013 Lookbook.

By Vincent Teoh

To set itself apart from many others in the market, HUF opted to have animated cinemagraphs instead of ordinary photos for its Summer 2013 Lookbook. Shot by Brian Kelley, the collection by the Dirtbag Crew features summer essentials including shirts, tees, shorts, socks and shoes. Check out the gifs above and purchase the collection from HUF’s online store.

Photos from Complex