Ikea Place
Tech September 22, 2017

Skip Expensive Decorators with Augmented Reality App, IKEA Place

IKEA Place app helps shoppers visualize furniture in a given space before making the decision to buy.

Featured photo: The Daily Mail

Decorate your home like a pro with IKEA’s latest augmented reality app, IKEA Place.

To use, simply launch the app on your mobile phone. Scan the area you want to furnish with your phone. Browse the list of about IKEA products available on the app and “emplace” it into the space.

Currently, up to 2,000 IKEA products including sofas, armchairs, and storage units are available on the app. The Swedish furniture company has plans to include more merchandise on the app in time to come.

Users can share images saved from the app and share it with family and friends for a second opinion. The AR images rendered by IKEA Place are said to be 98% accurate.

The app, which only runs on iOS 11, will be available on the Apple Store for US-based customers in late September this year.

The Swedish company is not the first brand to jump on the AR bandwagon. Earlier this month, Nike announced that it will be utilizing augmented reality to deter sneaker bots.

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