Photos of the 7-11 x Nike SB Dunk had been making rounds all over Instagram. The sneaker really struck a chord among sneakerheads. For one, it was a collaboration between a sportswear conglomerate and a convenience store chain. Secondly, its striking colorway was hotly debated among sneakerheads who couldn’t decide if they loved or hated it.
But it doesn’t matter anymore, because according to a recent Complex report, the sneaker has been canned.
These were originally meant to drop during the 2020 Tokyo Olympics as a Japan-exclusive. Convenience stores, like 7-11, cater to the needs of the fast-paced Japanese lifestyle and have a huge cultural significance in Japan. You can’t walk a block without passing by at least two convenience stores.
It all sounded great, but eventually the sneaker was scrapped. Without the Tokyo Olympics to lead in with, and the lack of cultural connection of 7-11 with the American audience, Nike decided to pull the plug on the project.
Sadly, there have been no details on a potential future release. So those who own sample pairs of these ultra-rare sneakers have scored big.
If you had a pair of the 7-11 x Nike SB Dunk Low, would you rock them or keep them on ice? Share your thought in the comment section.