New Air Max shoe models hit the shelves every year – in fact, fresh variations and colorways appear almost every day. This is why the lineup has such a storied history, starting with the Air Max 1 which dropped on March 26, 1987. It was the first sneaker to feature a visible Air unit, Nike’s revolutionary innovation. That visible Air unit was a window into the lengths the brand would go over the next 32 years to develop a product that puts comfort above all else.
This year, Nike outdoes itself with the Air Max 720. It challenges mainstream perspective on just how big and tall Nike’s Air technology can get. Standing at 38mm, the 720’s Air unit is the tallest ever seen on any of Nike’s Air Max shoes.
To stand out and stand tall, size does matter. At 38mm high, the Air Max 720 has the tallest Air unit ever seen on an Air Max. The sneaker borrows the Air bag concept from its predecessor, the Air Max 270, with a redesign that makes it a full-length Air unit with 6mm of height added on.
More Air also means you can expect more comfort and bounce from the sneaker, making it an ideal fit for your workouts. But it’s also a brilliant lifestyle sneaker just like its Air Max siblings. You can wear these anywhere. Pop on a casual jacket and you’re ready to go about your urban escapades in style. The vibrant colors lend themselves to the modern narrative – these days it’s all about being bold. The 720 is just that – big on Air, aggressive design lines, but streamlined in its overall shape.
Celebrate Air Max Day this year with Nike’s big and bold new silhouette. The Air Max 720 is now available at selected Nike stores and Nike.com in four new colorways: Hyper Pink (women’s exclusive), Hyper Jade, Team Orange, and Club Gold, priced at S$259 each.
Follow @nikesportswear on Instagram for more updates on the latest sneaker designs.