BBC x Adidas Hu: All Heart and Mind

BBC x Adidas Hu collection shows off a colorful duo of sneakers.

Update: October 18, 6pm (Singapore time)

The BBC x Adidas Hu collection will drop in-stores and online at DSM Singapore this Saturday, October 20, retailing at S$380.

Limited Edt will also be releasing these. Stay tuned for more information.

The collection includes an NMD Hu and a Tennis Hu in the same color palette.

Pharrell’s Hu line from Adidas has been some of the most coveted sneakers in recent years. This time, he ropes in his streetwear label Billionaire Boys Club to collab with the three stripes.

The shoe boasts a strong color blocking scheme in a palette of white, navy, red and yellow. There will be two models in the collection, the NMD Hu and its younger brother the Tennis Hu. Both sneakers will have striped detailing on the upper with gold stamps on the heel. The NMD Hu gets the floating “B” logo of BBC while the Tennis Hu V2 gets the BBC astronaut. Like all other NMD Hu models that come with oversized text on the upper, this model will have the word “HEART” written on the left shoe and “MIND” on the right. This is an ode to BBC’s slogan: “Wealth is of the heart and mind, not the pocket.”

: Adidas Hu x Pharrell Williams X Billionaire Boys Club

The BBC x Adidas Hu collection is said to drop on October 20 globally. The NMD Hu is priced at US$250 (approx. S$343) while the Tennis Hu will retail at US$130 (approx. S$179). These will be released in Singapore – stay tuned for updates.

All images: Sneakernews

What do you think of the BBC x Adidas Hu collection? Are you a fan of Pharrell’s sneakers from Adidas? Let us know in the comments.