Iconic watch outfitters G-Shock introduce their new Limitless campaign, introducing the GD-010 and GA-010. Scroll for a detailed look at both timepieces. 

CASIO

Champions of shock-resistant timepieces that carry you through whatever life holds, G-SHOCK is back with a new campaign that’s all about testing limits. The Limitless campaign focuses on two iconic watches, the GD-010 and the GA-010, both carrying the design language and technical elements synonymous with G-SHOCK’s storied legacy. 

G-SHOCK Limitless: Built To Perform, Fit For All

CASIO

The Limitless campaign puts these watches front and centre of everything from fast-paced urban life to rugged outdoor expeditions. Limitless is about performing under pressure, finding your limits and surpassing them with a watch that champions durability, sustainability and performance. 

The versatility of these watches means they’re ready to push boundaries in any environment. Their adaptable, utilitarian aesthetic is as suited to a day in the city as it is to a campsite in the wilderness. With the tagline ‘Built To Perform, Fit For All’, the campaign highlights how these adaptable watches fit into any setting while inspiring the wearer to persevere and embrace every adventure.

The Tech

CASIO

As always with G-SHOCK, it’s the tech that matters. These watches are a testament to the utility-first design approach that’s associated with G-SHOCK. Expect a shock-resistant structure that’s built to withstand the toughest conditions – so they’ll survive everything from day-to-day life to more adventurous pursuits. 

They’re fitted with an impressive 10-year battery life, giving your wrist something you can rely on for years to come. The watches come in earthy, utilitarian colorways like khaki green and camo beige as well as slick, city-ready black. 

The GD-010 features a dial and digital display, with a large digital LCD for enhanced visibility. The GA-010 is fitted with a dual-layer construction that creates a decorative design where old meets new.

There’s a newer, more considered aspect to these models, in keeping with the brand’s commitment to exploring sustainable manufacturing. Both watches are made using a bio-based resin to reduce the environmental impact whilst maintaining the robust design legacy. 

CASIO

Both the G-SHOCK Limitless Watches, GA-010 and GD-010 are now available at casio.com/sg/ and retail for S$179 and S$139, respectively.