Curry Brand by Under Armour Follows in the Footsteps of Michael Jordan

Steph Curry’s Curry Brand by Under Armour will offer basketball footwear and apparel with a focus on serving underprivileged communities.

Steph Curry is set to build a legacy brand of his own aptly named Curry Brand by Under Armour. The new division of Under Armour will continue to develop Curry footwear, apparel and accessories but with a refreshed logo and a focus on giving back to the community.

The Curry Brand has three new philanthropic goals, all of which will have an overall impact on more than 100,000 youths. Firstly, it aims to create at least 20 safe places for kids to play in; secondly, to support 125 programs that impact young athletes; and finally, to deliver opportunities to train more than 15,000 coaches.

Curry, regarded as one of the best shooters in the game, has always been passionate about giving back. Growing up, he was inspired by the positive change in the North Carolina community achieved through the work of his father’s foundation—the Dell Curry Foundation.

Curry and his wife, Ayesha, already run the “Eat.Learn.Play” foundation, which seeks to end childhood hunger, provide quality education and ensure that kids have a safe place to play and grow. The addition of Curry Brand’s philanthropic initiative only further amplifies his mission to impact youth and basketball culture in positive ways.

In conjunction with the announcement, Under Armour has unveiled the Curry 8 Flow—the first official footwear from the newly minted Curry Brand. The sneaker incorporates the brand’s latest foam technology called UA Flow which removes the need for a rubber outsole. According to UA, this latest foam tech comes with unparalleled traction, lightweight performance and grippy court feel.

The Curry 8 Flow is now available on underarmour.com and at Under Armour stores. It retails at S$239.

All images: Under Armour