Following a successful collaboration on bodywear pieces, H&M is partnering David Beckham again on a new menswear collection that features apparel picked out by the fashion and sports icon.
For Spring 2015, Swedish fast fashion retailer H&M deepens its relationship with fashion icon and football extraordinaire David Beckham with the creation of a new menswear collaborative lineup. Beckham will choose his favorite H&M menswear pieces to form Modern Essentials Selected by David Beckham, a collection that will let men around the world follow and adapt from his impeccable sense of style.
Expect fresh fabrics, colors and fits, with keygarments such as a white chalk-washed denim jacket, city-slicker polo shirt and a stylish linen blazer. Kicking off this collection is a campaign filmed by director Marc Forster, whose previous works include Quantum of Solace and World War Z. Beckham will also be updating his successful Bodywear collection with H&M for the spring season, putting together loungewear pieces in dark blue, grey and white tones with stripe trimming.
While waiting for Modern Essentials Selected by David Beckham and David Beckham Bodywear (Spring 2015) to be launched worldwide (online and in stores) on March 5th 2015, check out behind-the-scenes footage from the David Beckham for H&M 2015 campaign: