Adidas teams up with Deadhype on the next ZX 8000 sneaker as a part of the A-ZX pack. Deadhype, a German creative label, is known to explore subcultures through art and technology and that brand mission is applied to the Deadhype x Adidas ZX 8000.
Almost immediately, you would notice the calming lilac colorway, which is inspired by their rendering software. Another techy design cue is found under the toe box, which has been reinforced with a steel toe that gets exposed over time. This design element exemplifies the process of discovering hidden communities.
To keep the sneaker simple and understated, most of the branding on the sneaker has been removed. All that’s left is the model name on the midfoot and the duo’s logo on the insole – a minimalist’s dream.
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All images: End Launches
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