J Balvin’s new Guess capsule captures the colors of Medellín, Colombia

J Balvin’s new Guess capsule captures the colors of Medellín, Colombia

The J Balvin x Guess Colores capsule vows to paint the town bright and bold. The collection drops on October 1.

J Balvin x Guess Colores drops on September 24

J Balvin teams up with Guess once again to create a capsule that embodies the “Agua” star’s renowned eclectic and bold style. Balvin has taken on greater creative control over the making of this latest capsule appropriately named Colores. Not only do the collection and its campaign visuals directly reference his fifth and latest album, also titled Colores, they’re also a love letter to his home town of Medellín, Colombia.

The capsule is lensed by fashion photographer Tatiana Gerusova, who has done quite a few shoots for Guess in recent times. Fittingly, Medellín forms the backdrop to the campaign and its people and places lend the resulting imagery much color, vibrance and energy.

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Color, of course, plays a major role in this capsule and each piece is draped in vibrance, much like the man behind the collection. View the entire J Balvin x Guess Colores collection for men, women and children here.

Men’s collection

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Women’s collection

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Kid’s collection

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The J Balvin x Guess Colores capsule will be available in Singapore on October 1.

Do you like J Balvin’s eclectic style? Share your thoughts on his Guess collection in the comment section. 

All images: Guess

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