If sales and streaming figures are anything to go by, Justin Bieber’s latest studio album Purpose is his most successful yet.
Propelled by back-to-back smash hit singles like “What Do You Mean”, “Love Yourself” and “Sorry”, and collaborating with the likes of Diplo and Skrillex, Justin Bieber’s latest studio album, which took three years to develop, is his best effort so far.
It’s the sixth album by Bieber to have reached the number one spot on the Billboard 200 chart, and has sold over 649,000 copies in its first week of release alone, surpassing the singer’s previous works.
The above-mentioned singles all made it to the top five of iTunes’ UK singles charts last week, accomplishing a feat previously set by John Lennon, posthumously, in 1981. Purpose has also shattered Spotify’s global record for most album streams in one week, with over 200 million plays to date.
It remains to be seen if Adele’s new album, 25, will surpass the records set by Bieber, though Rolling Stone seems to think so. While waiting for the official figures to roll in, we suggest you give Bieber’s new album a listen if you haven’t already.