The New Balance 327 Diner, located at Bugis Junction, pays homage to the ‘70s with era-inspired interior and graphics. It runs from December 14 to 27.

Located at Bugis Junction, New Balance has launched a pop-up diner that serves up two new colorways of the New Balance 327 silhouette. The ’70s era set-up pays tribute to the heritage of the 327 and features era-inspired visuals designed by the artists Tell Your Children.

327 colorways

Launching at the New Balance 327 Diner are two new colorways of the 327—the 327BTK and 327SFB. The 327BTK references the brand’s American heritage featuring a mix of red, white and blue all across the upper. An oversized ‘N’ logo in gold sets the sneaker apart, solidifying its patriotic inspiration.

The 327SFB on the other hand, is more fashion-forward. The colorway gives the 327 a classic grey base with navy and black suede overlays all across the upper. Small pops of pink around the top lace eyelets and tongue tab give the sneaker a playful touch.

Both sneakers will retail at S$169 alongside a specially curated selection of other 327 colorways. So keep your eyes peeled; some of your favorites might return.

Spirit of giving

Diner exclusives

Pick up a pair of 327s at the New Balance 327 Diner pop-up from now till December 27 and receive a treat from either Apiary ice-cream, Two Men Bagel or Windowsill Pies.

In addition, if you purchase the New Balance 327 from now till December 27, whether at the Diner, NB’s stores or its webstore, you get a tote bag or t-shirt that can be customized with graphics created by Tell Your Children at the Diner.

If your total bill hits S$200, you get a chance to take home yet another gift at the New Balance 327 Diner’s gumball machine. Prizes range from a New Balance water bottle to 327 collaboration kicks!

Head over to the New Balance 327 Diner located at #01-05, Bugis Junction, open from December 14 till 27 to pick up a fresh pair of kicks for 2021 and score yourself some prizes.

All images: New Balance