New Balance Model: New Balance Ellipse
Price: S$219
Where to buy: New Balance
New Balance is expanding its running line-up in Singapore with the Ellipse, a new daily trainer designed to help runners quite literally lose track of time on the run. Framed around comfort and ease, the Ellipse is built for everyone from first-time runners to seasoned athletes looking to log easy miles and recovery sessions.
Anchored by New Balance’s Fresh Foam X cushioning, the Ellipse reimagines the foam with a bouncier underfoot feel, aiming to make everyday runs more enjoyable and less punishing on the body. The shoe pairs its midsole with a rockered profile that encourages smooth transitions.
New Balance The upper is constructed from engineered mesh that balances stretch and structure, delivering a breathable, secure fit once laced up. Details like a cushioned tongue, heel tab and stretch laces round out the package, giving the Ellipse a runner-friendly finish that is tuned for long-wear comfort and everyday versatility. Reflective hits also help with visibility for those who prefer early-morning or late-night sessions.
Globally, the Ellipse has already been adopted by New Balance athletes across both sport and culture, from Olympic sprinter Gabby Thomas and middle-distance standout Parker Valby to personalities like Action Bronson, Josh Allen and Francisco Lindor.
New Balance ‘Lose Track of Time’ pop-up
To mark the local launch, New Balance is rolling out an immersive ‘Lose Track of Time’ pop-up experience at Trifecta Riders’ Lounge on 7–8 March 2026. Designed as a community-first space, the activation invites runners to step away from pace charts and performance metrics and reconnect with running as something personal, creative and restorative.
Across the weekend, visitors can trial the Ellipse on-site, link up with fellow runners and explore touchpoints inspired by the campaign’s mindfulness-driven approach to movement. It is a chance to road-test the shoe before committing, while soaking in a laid-back environment that puts connection and enjoyment ahead of stopwatch stress.
New Balance Date: 7–8 March 2026 (Saturday–Sunday)
Time: 1PM–10PM
Venue: Trifecta Riders’ Lounge, 10A Exeter Rd, Singapore 239958
The New Balance Ellipse will be available in Singapore from 5 March 2026 on New Balance Singapore and at select outlets at a suggested retail price of S$219. For those who prefer trying in-store, pairs will be stocked at Jewel Changi, Paragon, VivoCity, Suntec City and Novena Square.
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