Cushioning technology, the heart and sole of a sneaker
FOOTWEAR Published: July 30, 2019 Updated: August 1, 2019  |  WORDS: Staff

New Balance and New Era drop customizable futro sneakers

The New Balance x New Era collab gives sneakerheads multiple ways to make it their own.

Cushioning technology, the heart and sole of a sneaker

The collab comes as a set comprising a customizable 9FIFTY cap and a pair of 997H sneakers.

New Balance and New Era have come together to create a pack that perfectly encapsulates the designs of both labels. The New Balance x New Era collab gives us a pair of 997Hs and a 9FIFTY snapback cap that shares design cues, hues, and materials. Creating a unique feature that allows the patches from the sneaker to be used to customize the cap as well.

Cushioning technology, the heart and sole of a sneaker

Both the cap and sneaker come in grey and dark hues, a nod to New Balance’s classic colorways and 9FIFTY’s classic wool hats. The 997H remains relatively simple, combining three different shades of grey on the upper with a silver reflective overlay on the midfoot and tongue badge, in an asymmetrical design. The uppers rest on a dark grey midsole. The true highlight of the sneaker is the interchangeable “N” logo, which gives you a choice of five different colors to choose from. You can swap them out to perfectly match any outfit.

Cushioning technology, the heart and sole of a sneakerThe snapback utilizes the same grey hues as the 997H, in a similar asymmetrical design. It is made of similar fabrics too, so the “N” logo from the sneaker can be used on the cap. On top of that, the cap comes with interchangeable straps that match the patches and laces. You can literally have a cap and sneaker that match up entirely!

Cushioning technology, the heart and sole of a sneaker

This pack comes in a custom box set that is adorned with “Choose Your Own Style” – an apt phrase for a collab that aims provide sneakerheads with pieces that they can make their own.

Cushioning technology, the heart and sole of a sneaker

You can pick up the collection at New Balance Jewel Changi for S$289. Stay on top of upcoming New Balance collabs by following their Instagram, @newbalancesg.

Would you cop the New Balance x New Era collab? Share  your preferred color combo in the comments.  

All images: New Balance

Read more: Puma unveils debut collection with L.A. streetwear brand Rhude