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Sneakers Published: August 15, 2017  |  WORDS: John Yong

The New Nike Kobe A.D. is a Play on Emotions

The Nike Kobe A.D. are inspired by color psychology.

The Nike Kobe A.D. basketball sneakers come in five colors and each reflects a different characteristic of Kobe Bryant’s “Mamba Mentality”.

Purple reflects fearlessness, while the red symbolizes passion. Bryant equates yellow to optimism and honesty, while the gray represents calm neutrality. Last but not least, blue represents dependability and trust.

Aesthetics aside, the shoes come equipped with the same Nike tech – a multilayer upper with a mixed Lunarlon foam and Zoom Air midsole for better cushioning and responsiveness. To provide players with better traction on the court, the shoes have also been fitted with treaded outsoles.

According to Nike, these five shoes will be released globally August 24. The date is a nod to Bryant’s uniform numbers.

Stay tuned for localized information about the shoes. To learn more about Bryant’s Mamba Mentality, watch the video below, or check out the definition on Urban Dictionary.

Read more: Nike Kobe XI Muse Pack and Other Coveted Basketball Packs