To commemorate Earth Day, Nike announces renewed efforts to make their sustainable apparel and sneakers more accessible.
You can now shop Nike Sustainable Design pieces easily, through changes in their website’s design, search features and information panels.
There’s no better time for Nike to announce their latest efforts to make sustainable sportswear accessible to all than on Earth Day. Through revisions to Nike.com and an introduction of a new logo, finding Nike Sustainable Design apparel and sneakers has never been easier.
Navigate via the “Sustainable Material” button
First up, there’s a “Shop Sustainable” button in the main navigation, that takes you straight to the items that fall under this category. To be sure, items that are sustainably made are tagged with the Sunburst badging (see gif above). This badge was designed over 40 years ago and has been repurposed as the “Move to Zero” logo – a marking of products that are made of more than 50% sustainable fabrics.
“How This Was Made” tab
Nike has also introduced a “How This Is Made” tab, which details the process by which the sustainably made item was created. It also explains how using materials like recycled polyester and organic cotton, which are commonly used in Nike Sustainable Design apparel, helps reduce waste and carbon emissions.
Are you more likely to buy a sneaker or t-shirt if it was sustainably made? Share your thoughts in the comment section.
All images: Nike