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This was revealed on Wednesday, October 25, at Nike’s investor day meeting held at its world headquarters. According to Sneaker Bar Detroit, the 2018 collection will include new Off-White Nike silhouettes and colorways.
The sustained relationship with Virgil Abloh’s popular Off-White brandis an integral part of Nike’s plan to increase growth and bounce back from a much-reported loss of market share in 2017.
At the the investor day meeting, Nike also revealed that it plans to provide its consumers with better choices. In order to do that, it aims to double its speed in terms of by creating more impactful innovations faster, reducing the product creation timeline, and to reach the consumer more directly through Nike.com.
In other Off-White Nike related news, Virgil’s “The Ten” collection will be released in Singapore November 9. Find out more here.