#OneLessStranger, a campaign by Airbnb, encourages people to perform random acts of kindness for complete strangers.
In a bid to encourage people to do nice things for others, Airbnb launched its #OneLessStranger movement in December last year, which gives $10, or the equivalent in foreign currency, to 100,000 Airbnb community members worldwide, amounting to $1 million. These members are encouraged pay it forward through random acts of kindness such as buying someone a cup of coffee or tickets to a movie.
In Singapore,Airbnb met up with its community on January 9th, where S$10 was given away to the first 100 people. Local personalities such as Kiss 92 DJ, Maddy Barber, and blogger, Mr Brown, participated.
Based in San Francisco, Airbnb, is widely known for its numerous triumphant campaigns. It garnered critical acclaim for its most recent advertising campaign back in November last year; A short animated tear-jerker about the anniversary of the Berlin Wall, which received rave reviews.
Anyone and everyone is invited to join in and chronicle their #OneLessStranger moment and be part of this movement to make the world a cozier place. More information can be found on the Airbnb blog, or on their interactive site.