For its Fall/Winter 2015 collection, men’s streetwear label Patta decided to blur the boundaries between genders and put ladies front and center for its lookbook.
Conceptualized and shot by creatives Violette Esmeralda and Ace Dia, the lookbook shows the women of Amsterdam decked out in the brand’s latest clothes and accessories while going about their day-to-day life.
Patta’s visual guide is a departure from the usual #hypebae photoshoots we’re accustomed to seeing, as the subjects of the shoot are everyday people – a mother-to-be, a woman in her silver years, and even a child.
Check out the rest of the photos here, and look out for Patta’s Fall/Winter 2015 collection drop that’s scheduled for November 6th.
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