Patta’s new NB 990v3 collaboration puts family first

Patta’s new NB 990v3 collaboration puts family first

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The Patta x New Balance 990v3 collection celebrates Patta, a family-oriented streetwear brand.

patta new balance 990v3 header imagePatta

Model: Patta x New Balance 990v3
Drop date: 7th October 2022
Approx. price: US$220 (approx. SG$315)
Buy here: New Balance Online Store | End Launches | StockX

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Patta’s first collaboration with New Balance presents a NB 990v3 inspired by family. The collaboration features the tagline: “Keep Your Family Close” as a tribute to Patta’s roots of starting out as a family-owned streetwear brand based in Amsterdam. In keeping with the theme, the sneaker will be available in infant and kid sizes, in addition to adult sizes. 

Patta takes on the classic 990v3 silhouette with the addition of a vibrant green neon flourishes. The sneaker features shades of olive green suede in the uppers and mesh, with neon green trims along the sidewalls. Creme colors fill the midsole with spotted grey patterns at the back of the shoe and a black outsole. Finally, the sneaker is decorated with dark green laces and the signature Patta ‘P’ logo is spotted on the back tab. 

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“Patta” derived its name from a Surinamese word for ‘sneaker’, and today it is now renowned as one of the world’s most respected streetwear brands. With a stellar resume of collaborations with brands such as Nike and Jordan, the Patta brand continues to make a statement with this New Balance collab. The Patta x NB 990v3 drops on October 7 and will be priced at US$220 (approx. S$315). The shoes will retail on End Launches, the New Balance website and StockX

All images: Patta and New Balance

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