Keep up with us as we reveal more information on the Singapore release of the Pharrell Williams x adidas Originals Superstar Supercolor Pack, available in 50 different colors.

Image via High Snobiety

SINGAPORE RELEASE UPDATE #3, March 18^th: The Pharrell Williams x adidas Originals Superstar Supercolor Pack Singapore launch will take place on Friday, March 20^th. All 50 colors will be sold exclusively at the adidas Originals Pacific Plaza store and at the adidas online store. Selected colors will be available at selected adidas Originals retail stores and Limited Edt stores (313@Somerset, JEM, Queensway Shopping Centre and The Shoppes at Marina Bay Sands). Each pair will retail for S$149.

From March 20^th to 22^nd, customers who purchase a pair of the Superstar Supercolor at the adidas Originals Pacific Plaza store will be entitled to try their hands at the Supercolor Claw Machine that will be filled with 11 pairs of Supercolor footwear. Customers who successfully “claw” a pair of Supercolor will take home the color in their size. Promotion ends on March 22^nd, or when all 11 pairs have been won.

SINGAPORE RELEASE UPDATE #2: The Pharrell Williams x adidas Originals Superstar Supercolor Pack Singapore launch will take place late March (not on Friday, March 20^th, 11am at the adidas Originals store at Pacific Plaza, as previously stated in UPDATE #1]. No firm date has been set. We will supply more info as soon as it is made available to us. Stay tuned.

SINGAPORE RELEASE UPDATE #1: The Pharrell Williams x adidas Originals Superstar Supercolor Pack Singapore launch will take place on Friday, March 20^th, 11am at the adidas Originals store at Pacific Plaza.

The upcoming Pharrell Williams x adidas Originals Superstar Supercolor Pack is set to be such a massive hit that it even has its own Singapore release date. That’s not all. Those looking to grab a pair (or 50) will also be in for a pleasant surprise – let’s just say it pays to cop the sneakers early. Check back with us in the days to come as we reveal exactly what goodies lie ahead for fans of Pharrell Williams and adidas. Meanwhile, here’s more information about the collection itself.

We knew Pharrell Williams was an advocate for equality, but the talented musician and adidas ambassador is pushing the envelope and hoping to make a significant difference with his latest release, the Pharrell Williams x adidas Originals Superstar Supercolor Pack. This massive collection sees adidas Originals’ classic Superstar sneakers in 50 different colorways, giving new meaning to values like individualism and ensuring that the sneakers will suit all sorts of tastes and preferences.

“Supercolor is a celebration of equality through diversity. With 50 colors of the Superstar, everybody will be able to to select his or her color. It is more diverse than any pack ever before and therefore it is more individual than any pack ever before. With every shoe treated exactly the same, all colors are equal. No matter what color you choose, you can be part of Supercolor,” Williams said.

Don’t forget to keep tabs on us here, at Facebook and Instagram (@straat0sphere) to find out more about what surprise the Pharrell Williams x adidas Originals Superstar Supercolor Pack holds.