Six personalities from Singapore, Malaysia and Indonesia join the ranks of PUMA’s official women’s ambassadors, which includes Rihanna and Cara Delevingne.
This announcement is in conjunction with the global PUMA launch of the ‘DO YOU’ campaign that encourages women to be true to themselves, make their own rules, and never take ‘no’ for an answer.
Sheila Sim, Model & Actress
“’DO YOU’ to me is to be comfortable in my own skin, to not be limited and bound by what you should or should not do and to just do what you do best – being you.”
Dawn Yeoh, Actress & Model
“’DO YOU’ to me is to be bold about yourself, to do what is best for yourself and not be affected by all the external negativity around you.”
Siti Saleha, Model, Actress, Host & Speaker
“To ‘DO YOU’ means to understand who you truly are. Because everything starts from within. It is important to embrace all of you; the good and the bad. You need to understand it and use that as a motivation to strive for a better tomorrow, but always remember to ‘DO YOU’ first as everything starts with you!”
Vanessa Tevi, Miss Universe Malaysia 2015, Host & Emcee
“Identify your values, believe in your goals, hold on to them with your head high and never let anything or anyone deter you from scoring what you believe you can achieve. Know yourself and know that there shouldn’t be anyone else’s skin that you are able to stand most comfortable in BUT yourself.”
Kelly Tandiono, Asia’s Next Top Model (Cycle 4) Judge & Mentor, Model & Actress
“’DO YOU’ means just being you. You have to be comfortable and confident about yourself, to never let anyone put you down just because you’re different. You’re unique and that makes you stand out from the rest because you love yourself and you are simply you.
Rani Ramadhany, TV Host, Model and past contestant in Asia’s Next Top Model (Cycle 3)
“’DO YOU’ to me is to show your character, style, and personality. You do not need to follow the trend just to look cool. Be positive and not be affected by all the external negativity around you.”
The regional campaign was produced by Straatosphere and shot by Reuben Foong.