The high-end streetwear label, founded by designer Samuel McWilliams, made its debut with a launch event at Salon by Surrender.
High-end unisex streetwear brand Sam MC London has landed in Singapore, with Salon by Surrender being its exclusive retailer in Southeast Asia. The streetwear brand’s founder Samuel McWilliams made his way down for the launch event and shared his insights about the brand’s rapid growth to those in attendance. Also gracing the event was Masanori Morikawa, founder of Japanese label Christian Dada, along with several local celebrities.
Indeed, Sam MC London has come a long way despite being only established in 2010. Members of Korean female band 2NE1 are dressed in custom-designed Sam MC London apparel for their current AON World Tour, a testament to the label’s ability to produce contemporary streetwear that’s both fashionable and function-able.
Check out the event photos above and make your way down to Salon by Surrender (The Shoppes at Marina Bay Sands, #B2-232/233) for a first-hand feel of Sam MC London. Prices range from S$350 to S$1,590.