Puma unveils debut collection with L.A. streetwear brand Rhude
2017 Published: September 19, 2017 Updated: February 19, 2019  |  WORDS: Hana Kim

Selena Gomez Signs PUMA Partnership as Ambassador and Collaborator

Selena Gomez and PUMA announced their partnership today.

Featured photo: Instagram/@selenagomez

Puma unveils debut collection with L.A. streetwear brand Rhude
Selena Gomez will be involved with PUMA both as an ambassador and collaborator

Selena Gomez has signed a deal with PUMA. The announcement was made alongside the rollout of campaign imagery for the PUMA Phenom sneaker.

According to Vogue, the partnership involves Selena being both an ambassador and a collaborator. Following the Phenom launch, she will be involved in product design and overseeing the direction of future campaigns.

E Online reports Selena will bank over US$30 million from the PUMA deal, expected to last about two years.

Selena’s boyfriend, The Weeknd, also a PUMA ambassador who recently dropped his own sneaker called the PUMA Parallels, probably had a hand in getting the “Fetish” singer acquainted with the brand.

Aside from The Weeknd, Selena joins PUMA’s stable of high profile celebrity ambassadors including Big Sean, Cara Delevingne, Kylie Jenner, and Rihanna.

Read More: The New PUMA Tsugi Kori Will Protect Your Feet from the Elements