The Timex Easy Reader turns 40 this year.
All photos: Timex
The Timex Easy Reader 40th Anniversary collection consists of two lines: The Market collection and the Boutique collection. It also collaborated with Malaysian concept store, Crossover.
The Market collection (above) comprises four timepieces that pay homage to the original Easy Reader.
Equipped with classic white dials, the watches will come with a distinctive red keeper and an anniversary INDIGLO dial. When pressed, it reveals a hidden number on the watch face – a subtle reminder of the Easy Reader’s 40th birthday.
The Boutique collection (above) is more luxe. Featuring four timepieces as well, each comes with a different colored watch strap and dial. Like the Market edition, the Boutique pieces are also equipped with an INDIGLO dial and night-light.
The Timex Easy Reader 40th Anniversary Market collection is currently retailing at S$148 each, while the Boutique collection goes for S$185 apiece. They can be purchased in Singapore at Clout9, Isetan, OG, Robinsons, Tangs, and all authorized Timex retailers.
Besides the 40th Anniversary pack, Timex has also launched a collaborative timepiece with Malaysian concept store Crossover. The Timex X Crossover Camper (above) is an all-black timepiece featuring Crossover’s Skull logo, and tagline “Be Reasonable, Demand the Impossible”.
Priced at RM430 (approx. S$138), this exclusive timepiece will be available exclusively in all Crossover stores and online.