Jordan Brand is set to debut a new signature model for Travis Scott in the coming months. Here’s a breakdown of La Flame’s brand-new, retro-inspired silhouette. 

knowing_kicks

Model: Jordan Jumpman Jack SP
Price: USD$200 (approx. S$269)
Release date: Spring 2024
Shop: To be updated

Jordan Brand’s collaboration with Travis Scott on the Air Jordan 1 Low was reportedly the most sought-after sneaker in 2023, with the golf and women’s ‘Olive’ colorways taking the top two spots for the most entries on Nike SNKRS. With such an achievement, it is only right that Jordan Brand create a signature line for Travis Scott —an eagerly anticipated model rumored to be named ‘Jordan Jumpman Jack’. This would make Travis Scott the first non-athlete to receive a Jordan Brand signature shoe

Leaked images of the shoe reveal a mid-cut silhouette, with a black canvas upper and white leather paneling encapsulating the toebox and heel. The signature reverse swoosh in cream can be found on both the lateral and medial side of the shoe, while the signature red smiley face is stitched below the heel tab. The shoe also features a gum sole with ‘Jack’ branding across the outsole. Similar to the Nike Air Trainer 1, a white velcro strap on the forefoot holds the foot together. 

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This anticipated model made its debut at the Cannes Film Festival, where Travis Scott sported an all-brown suit, perfectly paired with the never-before-seen monotone sneaker. Throughout his ‘Utopia’ concert tour, Scott continued to showcase the signature shoe, consistently aligning with the color palette of the previously successful AJ1s in ‘Olive’ and ‘Reverse Mocha’ iterations.

Looking at the massive success of the countless Cactus Jack Air Jordan 1 collaborations that have dropped to date, we can expect the new Jordan Jumpman Jack to sell out instantly across all platforms. Sneaker insider, @solebyjc estimates the sneaker should hit Nike SNKRS sometime in Spring 2024. Stay tuned for more updates.

All images: Instagram/ @knowing_kicks