Come May 2014, high-performance sports label Under Armour will be opening its first Southeast Asian retail store at the new Orchard Gateway Singapore.
Under Armour is no new player to the sportswear game, having outfitted world-class athletes with its range of performance apparel, footwear and accessories for years. The brand will be launching in Southeast Asia on 29 May 2014, with the unveiling of a retail store at Orchard Gateway, the latest mall to open in the heart of Singapore.
Expect nothing less than an immersive experience, from the store’s industrial and gym vibes to the showcases of keyproducts, right down to a footwear zone dedicated to displaying some of the brand’s most innovative footwear. At the core of Under Armour is its lineup of products that will help the sporting individual perform at their best and give athletes a competitive edge.
Launching in conjunction is the Spring Summer 2014 Collection, which will introduce Speedform RC, the running shoe with a guided fit, ultrasonic welded seams and the world’s first seamless heel cup. Other products in the collection will include various Under Armour performance-oriented technologies and are priced from S$12 to S$199.
Following its launch in Singapore, Under Armour’s next Southeast Asian retail presence will be found in Fort Bonifacio High Street in Manila, Philippines.
The Under Armour retail store will be located at Orchard Gateway, 277 Orchard Road, B1-05, Singapore 238858. Operating hours are 10.30am to 10.30pm.