Ever wondered what was running through Usain Bolt’s head when he broke the 100m sprint world record? We might have the answer to that now.
The ad is a series of montages showing different moments of his life. Bolt takes on different personas, such as his younger self, an animated superhero, and so on.
The playfulness of the ad is contrasted by the grit that Bolt underwent as part of his training, proving that it took time for the fastest man alive to reach this status.
It’s no coincidence that Usain Bolt’s last name is synonymous with speed. The Jamaican broke his own record for the 100m sprint at the 2009 World Championship in Athletics, achieving a timing of 9.58 seconds.
Since then, Bolt’s name has been etched into our consciousness. It hardly ever gets left out of any conversation about running or speed, or both.
Here’s the aforementioned ad: