Usain Bolt
Sport Published: July 8, 2016 Updated: July 11, 2016  |  WORDS: Hana Kim

Here’s What Runs Through Usain Bolt’s Head in 9.58 Seconds

Ever wondered what was running through Usain Bolt’s head when he broke the 100m sprint world record? We might have the answer to that now.

Ever wondered what goes on in Usain Bolt's head when he broke the 100m world record? We might have the answer to that now.

In this ad for Virgin Media, we get a glimpse into the mind of Usain Bolt, the fastest man alive.

The ad is a series of montages showing different moments of his life. Bolt takes on different personas, such as his younger self, an animated superhero, and so on.

The playfulness of the ad is contrasted by the grit that Bolt underwent as part of his training, proving that it took time for the fastest man alive to reach this status.

It’s no coincidence that Usain Bolt’s last name is synonymous with speed. The Jamaican broke his own record for the 100m sprint at the 2009 World Championship in Athletics, achieving a timing of 9.58 seconds.

Since then, Bolt’s name has been etched into our consciousness. It hardly ever gets left out of any conversation about running or speed, or both.


Here’s the aforementioned ad:

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