The Vans Sk8-Hi, the heart and soul of the brand, can be worn in many ways. Vans demonstrates just that with its “Classic Since Forever” campaign – a look at the different lifestyles and experiences that make the Vans Classics complete with a series of activities happening at the Vans Bugis Junction store.
August 19 to 26 – DIY area: Customize your Sk8-Hi shoes with fluorescent and UV paint.
August 26 onwards: Look out for a display of a giant Sk8-Hi in an iconic Vans shoe box at Bugis Junction with projection mapping by Singaporean artists.
August 27, September 4: There will be two workshops happening. Details are unknown for now, so check out the post on Vans Instagram (@vans.sg) for updates.
For ideas and inspiration as to how to rock the Sk8-Hi, Vans has roped in Mervin (@bowlwillhold) and Ivory (@Ivory.kiki) as ambassadors for the campaign. Mervin is a Singapore-based tattoo artist who says skating and being immersed in the local hardcore/punk music scene raised him. Ivory is a model who rocks the Sk8-Hi with any outfit. Check out their Instagram accounts to see how Sk8-Hi fits into their lifestyles.
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