Vans Sk8-Hi: "Classic Since Forever" Comes to Singapore

Vans presents “Classic Since Forever”, its campaign built around the Sk8-Hi, the brand’s most iconic silhouettes. Here’s what’s in store for Singapore.

The Vans Sk8-Hi, the heart and soul of the brand, can be worn in many ways. Vans demonstrates just that with its “Classic Since Forever” campaign – a look at the different lifestyles and experiences that make the Vans Classics complete with a series of activities happening at the Vans Bugis Junction store.

Vans

August 19 to 26 – DIY area: Customize your Sk8-Hi shoes with fluorescent and UV paint.

August 26 onwards: Look out for a display of a giant Sk8-Hi in an iconic Vans shoe box at Bugis Junction with projection mapping by Singaporean artists.

August 27, September 4: There will be two workshops happening. Details are unknown for now, so check out the post on Vans Instagram (@vans.sg) for updates.

For ideas and inspiration as to how to rock the Sk8-Hi, Vans has roped in Mervin (@bowlwillhold) and Ivory (@Ivory.kiki) as ambassadors for the campaign. Mervin is a Singapore-based tattoo artist who says skating and being immersed in the local hardcore/punk music scene raised him. Ivory is a model who rocks the Sk8-Hi with any outfit. Check out their Instagram accounts to see how Sk8-Hi fits into their lifestyles.