Coming your way: More Yeezy branded merchandise including footwear, apparel, and accessories for men and women, across both street and sport categories.
Today, adidas announced its long-term relationship with Kanye West through the launch of adidas + KANYE WEST, a YEEZY branded entity.
adidas + KANYE WEST will extend beyond its current lifestyle focus, with the introduction of performance-intended designs – offering options for both sport and street.
Further, the expansion plan includes retail stores that will serve as distinct hubs for adidas and West developed YEEZY product.
West said, “These past two years adidas and YEEZY have given a glimpse into our future. This partnership illustrates that anyone with a dream can dream without limitations.”
“Kanye is a true creator who has the ability to see things others don’t. We are excited and honored to build on this partnership, and eagerly look forward to defining the future together,” commented Eric Liedtke, adidas Group Executive Board Member, responsible for Global Brands.
In a press release, the alliance has been dubbed “the most significant partnership ever created between a non-athlete and an athletic brand”. Having seen the waves created by the YEEZY Boost and YEEZY Season, we have little reason to doubt this claim.
Are you excited about what adidas + KANYE WEST has up its sleeves? Tell us in comments below.