Watch: 90s Inspired Campaign Video for YESTOTES

Watch: 90s Inspired Campaign Video for YESTOTES

Yesah founder Linda Hao gets behind the camera as director for this campaign video that promotes her label’s YESTOTES bag collection.

Edgy, rebellious and fearless. These are just some words that describe the YESTOTES bag collection created by designer Linda Hao’s label, Yesah, for its Autumn/Winter 2014 collection. From backpacks to fanny packs and tote bags, each piece in the collection utilizes colored fur that’s a call for attention whether on the streets or runway.

Also edgy is the campaign video for YESTOTES, directed by Linda herself. A throwback to music videos and films from the 80s and 90s, the film receives the raw visual treatment and features girls with a kick-ass attitude decked out in, what else, YESTOTES. Check it out!

Scroll to continue with content

YESTOTES are available at SUPERSPACE (Orchard Gateway, #02-18) and at Yesah’s webstore.

Subscribe to our Newsletter

We’ll pull up to your inbox weekly with the hottest news, style guides, drops and leaks