Art & Design August 17, 2017

Pablo Merch and Pop-Up Stores Up for Best Design of the Year

Pablo merch and pop-up stores have been nominated best design of the year.

PABLO Temporary Store Singapore Day 1: Recap
A lucky Kanye fan in Singapore shows off his Pablo tee
File photo

Kanye West’s line of Pablo merch and pop-up stores that tied in with his album, The Life of Pablo, is up for the best design of the year award.

The nomination comes from the Beazley Designs of the Year, an annual exhibition that consists of 62 nominations across six categories – Architecture, Digital, Fashion, Graphics, Product and Transport. The exhibition and awards aim to showcase some of the most original and exciting products, concepts and designers in the world today.

The Pablo pop-up stores, held 2016, August 19 to 21, were a partnership between Kanye West and Bravado. The global pop-up event spanned the U.S., Europe, Africa, Australia and Asia. Singapore’s pop-up was held in Suntec City.

Each Temporary Store carried a range of Pablo merch and city-exclusives.

The Pablo merch and pop-up stores are up against fellow fashion category nominees including Nike for its Pro Hijab and Levi’s for a commuter jacket made in partnership with Google.

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