To keep customers looking fresh while donning their ASOS purchased apparel.
Confused, many have taken to Twitter to express their thoughts. While some customers found the free mints refreshing, others aren’t as thrilled that their (see Tweet below).
@ASOS thanks not for the polos in my four parcels today. The clothes absolutely stink of mints. Especially in the porch sun for 7 hours.
— scarlet (@scarletmog) May 25, 2017
When asked why the online fashion retailer was gifting breath mints to customers, ASOS replied, “Want to keep you feeling extra fresh.”
Smells like a marketing stunt to us. Effective, or not? Let us know your thoughts in comments below.