In a bid to adapt to the new normal, Burberry has partnered with Twitch to offer fans a brand new experience with their upcoming Spring/Summer 2021 fashion show.
The stream, hosted by Erykah Badu, Rosaliá, Steve Lacy and Bella Hadid, will be held on Twitch’s SquadStream function. It allows their hosts to stream their perspectives simultaneously, while giving attendees unprecedented virtual access to the fashion show, taking in the sights and sounds of the show from various angles. They can also interact through a live chat feature.
The Burberry Spring/Summer 2021 show will be live-streamed on Thursday 17 September at 8pm, Singapore time, on Burberry’s Twitch account.
Do you think this the future of fashion shows and runways? Share your thoughts in the comment section.
All images: Burberry