Zoe Kravitz and Canon are launching a competition that’s perfect for summertime.
Canon’s 365 Days of Summer campaign and accompanying competition is the perfect way to make full use of your summer vacation. It wants you to capture the little fleeting moments and define what the season means to you. Zoe Kravitz herself will be looking through your entries as the judge of the competition.
In an interview with Wonderland, she said she’s looking for an image that shows people really having fun in the moment. The whole idea behind this, according to her, is that she wanted people to know that when they share their story, “it doesn’t have to be an extraordinary moment,” and, “the simplicity of these moments is what makes them”.
Canon has also tasked her to create her own short film to inspire others to join the competition. Watch what she came up with below.
Interested applicants can post up their own summer pictures on Instagram, along with a caption (50 words maximum), and tagging @canonuk and #LiveForTheStory.