Coach x Mindflyer
Sneakers Published: October 8, 2018 Updated: October 11, 2018  |  WORDS: Amirul Shazzani  |  PHOTOS: Mari Martinez

Coach teams up with artist Mindflyer to create an exclusive graffiti-inspired sneaker and tee range

The reopening of the Coach store at Marina Bay Sands was graced by sisters Kiko and Yuka Mizuhara, but it was the Coach x Mindflyer capsule collection that caught the eye.

Coach store reopening kiko mizuhara coach x mindflyer
The Coach store reopening at Marina Bay Sands Singapore saw the likes of Kiko Mizuhara (left) in attendance

The graffiti-inspired designs created by the artist Mindflyer were launched exclusively at the newly revamped store.

Coach celebrated the reopening of its Marina Bay Sands Singapore store on Thursday, October 4, with a bang. The highlight? Coach’s first ever collaboration collection with a Singaporean artist. The chosen one? Mindflyer (Michael Ng), an illustrator known for his intricate and colorful style that has adorned canvases from illustrated books to commercial airplanes.

Coach x Mindflyer
The artist, Mindflyer (Singapore), teams up with Coach to create a collection to commemorate the newly revamped Marina Bay Sands store

This time, Mindflyer’s art adorns a capsule collection of Coach graphic t-shirts (S$195; 144 pieces in total) and the brand’s popular C118 sneaker (S$425). His whimsical art inject an element of fun to the classic brown/beige Coach monogram.

The visuals pay homage to New York, where Coach was founded, and Marina Bay Sands Singapore, where the reopened Coach store is located. The iconic Marina Bay Sands building and the Statue of Liberty within the artwork are hard to miss.

Coach x Mindflyer
Coach x Mindflyer t-shirt collection

Coach popup store

As a continuation of the celebration of its new store opening, Coach is holding a pop-up right outside the store until October 16. Here’s what you can expect if you plan on visiting:

1. A chance to check out the Coach x Mindflyer collection

Coach x mindflyer
The Coach x Mindflyer collection is on display at the pop-up store along with the brand’s other product offerings
Image courtesy of Coach

2. A massive display of Mindflyer’s art installation

Coach x mindflyer
Mindflyer’s original artwork for Coach gets supersized as part of the pop-up installation
Image courtesy of Coach

3. Coach’s collaboration sneakers with artists from China, Japan, USA

Coach artist collaboration sneakers
Besides Singapore, Coach collaborated with artists from China, Japan, and the United States to create original artwork for the C118 sneakers
Image courtesy of Coach

Coach is located at The Shoppes at Marina Bay Sands, 2 Bayfront Avenue, #B2-40.

What do you think of the Coach x Mindflyer collection? Let us know in the comments below.

Read more: Picking the brains of Mindseeker founder, Taiki Nozawa