The Cole Haan GrandPro Tennis shoe is lightweight but heavy on style.
The surprisingly lightweight Cole Haan GrandPro Tennis is a vintage-inspired sneaker, updated with the lifestyle brand’s proprietary technology that is designed to drastically reduce weight.
The women’s GrandPro weighs in at just 159 grams (based on a woman’s size 6), while the men’s is 249 grams (based on a men’s size 8.5).
Coinciding with the launch, the brand is also releasing a multi-channel campaign, titled “Lighten Up Your Game” which encompasses the light-hearted spirit of the GrandPro Tennis, showing whimsical images of the shoe weighed against miscellaneous objects on a scale.
The Cole Haan GrandPro Tennis shoe is priced at S$199 for women and S$199-S$239 for men. It will be available in Optic White, Black, Woodbury Handstain and Blue Handstain colors. The shoes will drop on July 15th, at Star360 (Paragon and Suntec City).
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