What better way to promote the new Fiat 500X crossover automobile and the upcoming Zoolander 2 movie, than with a campaign featuring reel-life international supermodel Derek Zoolander?
In a move that blurs the lines between film and reality, supermodel Derek Zoolander (played by Ben Stiller) has become the face of Fiat’s latest marketing campaign.
The 60-second spot, which aired at the Golden Globe Awards, shows Zoolander beating a red light in his Fiat 500X. The traffic camera flashes, but instead of panicking, the dimwitted narcissist turns it into his very own photo-op moment.
Watch the full clip below and prep yourself for the Zoolander 2 premiere happening real soon.