Derek Zoolander Flaunts “Blue Steel” in Fiat’s Latest Ad

Derek Zoolander Flaunts “Blue Steel” in Fiat’s Latest Ad

What better way to promote the new Fiat 500X crossover automobile and the upcoming Zoolander 2 movie, than with a campaign featuring reel-life international supermodel Derek Zoolander?

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In a move that blurs the lines between film and reality, supermodel Derek Zoolander (played by Ben Stiller) has become the face of Fiat’s latest marketing campaign.

The 60-second spot, which aired at the Golden Globe Awards, shows Zoolander beating a red light in his Fiat 500X. The traffic camera flashes, but instead of panicking, the dimwitted narcissist turns it into his very own photo-op moment.

Watch the full clip below and prep yourself for the Zoolander 2 premiere happening real soon.

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