A Tupac Documentary in the Works, with Steve McQueen Directing
2016 Published: January 11, 2016 Updated: February 19, 2019  |  WORDS: Hana Kim

Derek Zoolander Flaunts “Blue Steel” in Fiat’s Latest Ad

What better way to promote the new Fiat 500X crossover automobile and the upcoming Zoolander 2 movie, than with a campaign featuring reel-life international supermodel Derek Zoolander?

A Tupac Documentary in the Works, with Steve McQueen Directing

In a move that blurs the lines between film and reality, supermodel Derek Zoolander (played by Ben Stiller) has become the face of Fiat’s latest marketing campaign.

The 60-second spot, which aired at the Golden Globe Awards, shows Zoolander beating a red light in his Fiat 500X. The traffic camera flashes, but instead of panicking, the dimwitted narcissist turns it into his very own photo-op moment.

Watch the full clip below and prep yourself for the Zoolander 2 premiere happening real soon.