Recap: FENTY PUMA by Rihanna Launch in Singapore

Recap: FENTY PUMA by Rihanna Launch in Singapore

The FENTY PUMA by Rihanna collection got the reception it deserved, as celebrities, influencers and other guests from Singapore congregated at Pedder on Scotts to witness its launch.

September 7th proved to be momentous day for the FENTY PUMA by Rihanna collection, as it was officially unveiled to great fanfare here in Singapore.

The highlight of the event was undoubtedly the fashion presentation, where models flaunted the edginess and versatility of Riri’s debut line-up of clothing, footwear and accessories with PUMA. All eyes were on the short runway segment, where key pieces from the collection were showcased up close and personal.


Unlike most other fashion shows, attendees at the launch were encouraged to mingle and share photo opportunities with the models. Guests also seized the chance to try on some of the never-seen-before pieces, among them the high-heeled sneakers and Japan-inspired track jackets.

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By the end of the evening, much of the merchandise had already been sold, proving that there’s no re-consideration needed when it comes to Rihanna’s work.

The event was conceptualized and created by Straatosphere, in partnership with PUMA. The runway segment was produced by Jerome Awasthi.

No word on whether there’ll be a restock of the FENTY PUMA by Rihanna collection, so your next best bet would be to grab the pieces at Limited Edt Chamber (#B2-23 Marina Bay Sands) from today onwards, or wait till late October, when stocks arrive at TANGS at Tangs Plaza.

Click here for the full list of products and pricing.

Read More: PUMA Blaze Spring/Summer 2016 Launch Party

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