Fragment Design and Off-White will deliver its collaboration t-shirt in true The Conveni style – in cereal boxes.
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The Fragment Design x Off-White tee will officially drop this Saturday, August 10.
In Hiroshi Fujiwara and Virgil Abloh, we have two enormous personalities in streetwear. Get ready to cop as they join forces for a collaboration between their brands Fragment Design and Off-White. To top it off, the Fragment Design x Off-White tie-up will also see Fujiwara’s concept store, The Conveni, join the fold. First time hearing about The Conveni? Here’s what you need to know: the convenience store-style shopping destination actually sells apparel and accessories repackaged to look like your everyday food staples – cereal boxes, bottles, sealed chips bags, and canned drinks, among others.
Unsurprisingly, the Fragment Design x Off-White collaboration t-shirt, available in black or white, will come packaged in Off-White-branded orange cereal boxes. Co-branding appears in the form of circular logos on the front of the t-shirt, while the rear showcases Off-White’s signature diagonal arrow logo and a graphic print.
The Fragment Design x Off-White collaboration launches this Saturday, August 10 and will retail at a whopping ¥43,000 before tax (approx. S$557). Hit the link below for full details on how you can cop. Just a heads up: it will likely be an in-store exclusive drop in Japan. If you have friends living there, perhaps it’s time for that long-overdue catchup.
Where to buy:
All images: The Conveni