LIVING Published: August 2, 2019 Updated: August 5, 2019  |  WORDS: Staff

Fragment Design and Starbucks team up for an exclusive instant coffee cup set

Hiroshi Fujiwara of Fragment Design is no stranger to coffee and design.

Fragment Design x Starbucks Hiroshi Fujiwara
Fragment Design’s Hiroshi Fujiwara.
The Berrics

He combines the two yet again for a special edition Fragment Design x Starbucks instant coffee set.

Fragment Design’s Hiroshi Fujiwara showcases his design chops by collaborating once again with coffee giant Starbucks. After designing the Starbucks B-side concept store in Japan, he adds one more collaboration under his belt with the Fragment Design x Starbucks cup and instant coffee VIA® set. If you’re not aware, VIA® is Starbucks’ answer to instant coffee, requiring the addition of just milk and water before consumption. This collaboration features the mocha- and caramel-flavored VIA®, packaged in navy and grey sachets respectively.


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The highlight of this collaboration is the translucent cups though. In true Fragment Design fashion, the cups feature the brand’s iconic double lightning bolt logo on one side and the Starbucks logo on the other. The finishing touch? A flat-top coffee lid.

The Fragment Design x Starbucks instant coffee set – priced at ¥1,300 (approx. S$17) –will only be available at Starbucks Japan stores.

Is this a cop or drop? Let us know in the comments.

Featured image: Starbucks

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