Fred Perry Soho Neon Collection

Fred Perry captures the essence of Soho, London’s famous entertainment district, with a collection that features colors of illumination.

With a reputation as an entertainment hub filled with clubs, coffeehouses and modern jazz, London’s Soho district is integral to the British subculture that Fred Perry has aligned itself with. It’s only fitting then, that Fred Perry has captured the vibrancy and color of Soho with this season’s collection that’s inspired by the neon signs of Soho.

Fred Perry classics for men and women have been re-worked to include transparent buttons and neon tipping in colors such as pink, green, orange, blue and yellow. Even the trademark Laurel Wreath has been embroidered in contrast colors. Shoes and accessories have also been given the same treatment, making the Fred Perry Soho Neon Collection a stand out in the fashion world.

The Fred Perry Soho Neon Collection is now available at all Fred Perry Authentic shops (ION Orchard and Cineleisure Orchard).