Futuremade Studio’s Instapump Fury explores the great unknown

Futuremade Studio’s Instapump Fury explores the great unknown

The Futuremade Studio x Reebok Instapump Fury “Unknown Territory” looks to the outdoors for inspiration.

Futuremade Studio x Reebok Instapump Fury: Dusk featuring Morris

A year in the making: The collaboration sneaker features a trail sole, a design cue FTMD’s founder Tunway (aka Xiao Pi Hai) took from a Reebok Instapump Fury Trail he saw on Mita’s Instagram.

Model: Futuremade Studio x Reebok Instapump Fury Trail “Unknown Territory”

Drop date: May 29, ballot runs from May 25 – 27, 12pm SGT

Approx. price: MYR 599 (approx. S$193)

Buy here: Futuremade Studio

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Futuremade Studio (FTMD) looks to the great outdoors for inspiration for the “Unknown Territory”, delivering a compelling story built around FTMD’s mascot, Morris, an urbanite who is just as familiar with the city as he is at home exploring nature.

The collaboration delivers two colorways: Dusk and Dawn which come in shades of blue, and sand and citron, respectively.

A chat with the creator of the Instapump Fury: “It still looks like nothing else, almost like a robot from the future”

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Deviating from the norm are the addition of trail soles and a strap for attaching the shoes to your bag or tent, giving these sneakers a decidedly utilitarian vibe, which keeps in step with the theme of exploration. The trail soles provide additional grip, making these suitable for all terrain.

The same superior cushioning that Instapump Fury is known for is found in these sneakers — they’re fitted with Hexalite technology that cushions impact as well as absorbs shock.

Final notes: FTMD branding features on the shoes, but is applied with a light hand (on the strap and heel) — all the makings of a confident collaboration. “I am honored that FTMD is being acknowledged as there aren’t many Malaysian brands that have had the chance to collaborate with global sneaker brand,” FTMD founder, Tunway (aka Xiao Pi Hai), told Straatosphere. If you hadn’t yet discovered Futuremade Studio, this might just make you a fan.

Buy here: Futuremade Studio x Reebok Instapump Fury drops May 29 online at Futuremade Studio, but not before a ballot that runs from May 25 to 27, 12pm SGT. To be updated with further information.

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