The Gentle Monster Eyeware Collection 2019 stays true to the brand’s quirky and bizarre aesthetic. The “13” campaign explores the existence of a 13th month, portraying an imbalance in nature due to environmental changes that cause abnormal behavior in human beings and animals.
The collection features 18 new styles, ranging from classic to eccentric designs, featuring brightneon-colored lenses and frames. The collection is in stores now.
Gentle Monster x Frederik Heyman
Frederik Heyman is a Belgium-based multimedia artist who has worked with clients like Mercedes Benz, Vogue Japan and Kenzo. Using state-of-the-art technology, his work fuses elements of 3D, video and digital installations. His art usually portrays and narrates a future shaped by technology.
Heyman produced 3 short episodes for the “13” collection. The series depicts a future of abnormality triggered by the moon shifting out of its place and axis, creating a 13th month. This throws off nature’s delicate balance on Earth, and humans turn to technology as a means for salvation. Check out the series on Gentle Monster’s Instagram.
Episode 1: Nature Adaption
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GENTLE MONSTER 13 2019 eyewear collection campaign ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ The Advent of 13 Month ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Ep. 01 Under chaotic change, people who believe in the power and strength of collective groups, climb together on what is the only way of transportation in the lost world. Find the full story now on gentlemonster.com. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ 13월이 도래한 세상 ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Ep. 01 불안과 희망이 교차하는 가운데 집단적 힘에 대한 인간의 믿음은 더욱 강해집니다. 한 무리의 사람들이 동일한 탈 것에 올라타고, 더욱 강해진 자아를 패널 속 메시지를 통해 보여줍니다. ’13’ 컬렉션의 풀스토리를 젠틀몬스터 공식 홈페이지에서 만나보세요. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ 3D artist @frederikheyman Stylist @dogi_ #GentleMonster #GentleMonster13 #Undecember
The Gentle Monster Eyewear Collection 2019, “13”, is now available at The Shoppes, Marina Bay Sands and ION Orchard.