Hiroshi Fujiwara “The Ten” feature
FOOTWEAR Published: May 6, 2020 Updated: May 12, 2020  |  WORDS: Eshwaran Subramaniam

Hiroshi Fujiwara showcases his “The Ten” Air Max 1 sample

We all know Virgil Abloh’s “The Ten” changed the game for Nike, but you may not have known that Hiroshi Fujiwara was competing for the collaboration.

Hiroshi Fujiwara “The Ten” side view

Recently, Hiroshi Fujiwara showcased an early sample of the Air Max 1 that would have been in his “The Ten” collection.

Not many sneakerheads may know this, but Hiroshi Fujiwara of Fragment could have taken Virgil Abloh’s place in the game-changing “The Ten” collection. A project by Nike, “The Ten” collection took ten of their most recognizable sneakers and reimagined them through the lens of a high fashion designer. Through an Instagram post, we may have gotten a sneak peek at the Hiroshi Fujiwara “The Ten” collection.

On Instagram, he posted a sample of the Hiroshi Fujiwara x Nike Air Max 1. The sneaker reworks the traditional format of the ’87 runner. For one, the upper is simpler and clean – just two-tone suede panels recreating the iconic mudguard but without any complexity.

Hiroshi Fujiwara “The Ten” laces

This upper can be tightened with a wide lacing set up. We have seen something similar on the Off-White x Nike Vapor Street – Virgil seems to have been inspired by Hiroshi Fujiwara. The suede upper sits atop a blacked-out midsole with technical specs printed above the air unit.

Overall, the sneaker is super clean and his “The Ten” collection could have been a source of inspiration for Virgil Abloh’s creations. Though Hiroshi Fujiwara has not released any sneakers with The Swoosh, he has been working on a collaboration with Moncler and Converse. You can check it out here.

Would you want Nike to release Hiroshi Fujiwara’s “The Ten” collection? Share your thoughts in the comment section.

All images: Instagram/ @fujiwarahiroshi

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