Places Published: May 19, 2017 Updated: February 19, 2019  |  WORDS: Staff

Jordan Brand Opening New Flagship Store in Downtown Los Angeles

Jordan Brand is setting up a new flagship store within a historic building in Downtown LA.

Photo: Curbed LA

Jordan Brand will be taking over the former home of the iconic Schaber’s Cafeteria, right next to the Palace Theatre.

The brand’s new home will be in a historic building at 620 South Broadway, formerly housing Schaber’s Cafeteria. The 19,000 square foot space is set to feature a Jordan-specific retail experience, complete with a training area and rooftop basketball courts. There will also be bleacher seatings and a snack bar.

Other plans for the store’s space include a dedicated floor for retail, and another for a locker room, fitness room and small VIP lounge.

The rendering of the project by McCall Design Group shows that the store will preserve much of the building’s original facade.

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