Ronnie Fieg has revealed more of the upcoming KITH x Coca-Cola collection through his Instagram account.
Much of the collection consists of apparel pieces that feature Coca-Cola’s iconic polar bear mascot, along with retro vintage patches and tees with KITH x Coca-Cola branding.
The collection will also feature six different Coca-Cola logos — from Sri Lanka, Thailand, Japan, Israel, Korea, and the United States — combined with KITH’s logo. This could very well mirror the popularity of Supreme’s iconic box logo design and sell out in an instant.
Fieg also gave a quick mention of the underlying meaning behind his latest collaboration, not that it matters because anything associated with Fieg is bound to become collector’s items:
View this post on Instagram
Our Coca-Cola collection has two main elements, one of which celebrates the global diversity and cultural unity Coke embodies. This is our international logo, which binds together 6 different countries' Coca-Cola logos. I broke down the entire collection on my IG Story, from the apparel to the meaning behind it. Now live for 24 hours. (PS let it just play through for the whole experience)
Customers who purchase the KITH x Coca-Cola collection in-store will also receive a limited edition Coca-Cola retro glass bottle, with a collage of the six international Coke slogans printed on the label, as a treat. Nice!
No word on when and where you can cop the collection just yet. Stay tuned to us for more updates.