LVMH has acquired a stake in Madhappy, a Los Angeles-based fashion label that launched in 2017.
Madhappy is known for its basics bearing simple but eye-catching designs that promote mental wellness.
LVMH Moet Hennessy – Louis Vuitton has kept its US$52 billion in revenue going by shrewdly investing in businesses with “high potential, and with clear identities and significant potential for growth”. So it does come as some surprise that the world’s biggest luxury conglomerate would invest in Madhappy, a young, relatively obscure fashion label that operates mostly out of pop-up stores in LA and New York. Here is a quick run-down of Madhappy.
The brand is known for producing “Mental Health” fashion, with colorful and simple designs that center on optimism, and for speaking out and sharing about mental wellness. Their messages generally remain broad and open to interpretation. Explaining the brand name, Madhappy says it represents “the essence of life; two words coming together to create a life-like existence.”
Madhappy also runs a blog called The Local Optimist, which discusses mental health, shares interviews with mental health advocates, highlights local events and so much more. The blog is a powerful platform for their community and audience to engage in conversations about mental health.
Browsing their online shop is a cheerful experience, as it is filled with colorful unisex apparel that is simple and could easily be a part of your daily rotation. The clothes are generally oversized, with wider cuts, so anyone can rock the same sweater. Plus they look incredibly comfortable. As the brand puts it, they “create exceptional products with our own flair.” This sums up their play on streetwear designs and cuts that incorporate brighter colors and socially conscious messages.
Their range includes tees, sweaters, sweatpants, crew neck crop tops, shorts, tank tops and accessories like pins. Prices start at US$10 (approx S$13.71) for a pin to US$185 (approx S$253.63) for a hoodie. It might be hard to cop any pieces from their collection, as quite a few designs are already sold out. So you have to keep an eye out for their next drop.
Do you think the move to invest in Madhappy was a good move by LVMH? Would you cop their merch?
All images: Madhappy