Adidas Adds Light-Responsive XENO Technology to the UltraBOOST

Adidas Adds Light-Responsive XENO Technology to the UltraBOOST

The miadidas UltraBOOST XENO comes with light-sensitive iridescent technology.

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The miadidas UltraBOOST XENO explodes with color under bright lights. It is also available in very limited supply.

Available via the miadidas platform, fans are able to apply the famed XENO technology, a light-reactive iridescent coating, onto select areas of the shoe.

Besides the XENO detail, fans will also be able to customize their UltraBOOST with a black Boost midsole. This feature will be available for the first time on miadidas, giving fans a greater opportunity to create their own unique shoe.

The UltraBOOST XENO launches this Friday, October 20, at the Adidas NYC flagship store on 5th Avenue. Priced at US$220 (approx. S$298), fans can also register their interest for the shoe online.

There’s no word if the shoe will be coming to Singapore, so stay tuned for localized information.

Read more: New Adidas UltraBOOST Comes with Water-Repellent Primeknit, Drops September 21

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